Course Curriculum - Master's in Strategic Public Relations - The Graduate School of Political Management


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The online public relations program curriculum consists of 11 core courses, including one capstone seminar. Click on a course for more detailed course descriptions.

Public Relations Principles and Practices:
The Foundations of Public Relations Strategy and Tactics (3 credits)
Advanced Writing for Communications Professionals:
From Context to Composition and Beyond (3 credits)
Media Relations in the New Media World:
New Tools, New Challenges, New Thinking (3 credits)
The Business and Budgeting of Public Relations:
How Public Relations Firms and Departments Operate for Profit and Success (3 credits)
Ethical Standards in Public Relations and Public Affairs:
The Framework of Professional Credibility and Accountability (3 credits)
Strategic Marketing and Marketing Communications:
A New Paradigm for Extending the Reach and Impact of Public Relations and Public Affairs (3 credits)
Applied Public Relations and Public Affairs Research:
Measuring and Evaluating Public Relations and PA Program Success (3 credits)
Issues Management and Crisis Communications (3 credits)
Corporate Social Responsibility Communication Strategies (3 credits)
Political Socialization:
How these Factors Impact the Development and Implementation of Public Relations Strategies (3 credits)
Public Relations and Public Affairs Capstone Research Project:
Applying Public Relations and Public Affairs Skills and Knowledge to Independent Research (3 credits)

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